What is the WhatsApp green tick?
The green tick (shown as a verified badge next to a business name) signals that Meta has verified the business account. Meta has changed how verification is presented over time, including subscription-based Meta Verified for businesses in some markets, so check Meta's current help pages for what applies to your account. It isn't required to use the WhatsApp Business Platform, run automation or send templates.
Do you need the green tick?
Usually not. Customers decide whether to trust you based on whether they expected the message, the business name, the quality of the conversation and whether they can reach a person. A verified display name and a complete profile cover most of that. The badge is most valuable for well-known brands that are often impersonated.
Who is likely to qualify?
Meta looks at whether the business is notable and authentic. Signals that help:
- A completed business verification in Meta Business Manager
- A business name consistent across website, documents and WhatsApp display name
- Independent coverage in recognised publications (paid or promotional articles generally don't count)
- An active website with clear business information
A new local business with no press coverage will often be rejected, and that's normal.
How do you apply?
- Complete business verification in Meta Business Manager.
- Set up your number on the WhatsApp Business Platform with an approved display name.
- Submit a verification request through your provider or WhatsApp Manager, adding supporting links where the form allows.
- Wait for Meta's decision. Providers can submit on your behalf, but no provider can guarantee approval.
Be wary of anyone promising a guaranteed green tick for a fee.
What should you do if you're rejected?
- Strengthen your public presence: genuine coverage, a consistent brand, a complete website.
- Wait before reapplying; Meta's tools usually show when you can try again.
- Meanwhile, make the conversation itself trustworthy: a clear display name, profile, opening message and a quick route to a person.
What builds trust on WhatsApp without the badge?
- Approved display name that matches your shop sign, website and invoices, so customers recognise you instantly.
- Complete business profile: logo, address, hours, website and a short description of what you do.
- Expected messages only: customers who opted in and know why you're writing. Unexpected marketing is the fastest way to lose trust.
- A clear opening line that names your business and the reason for the message.
- An obvious route to a person, such as a "talk to our team" button in every automated flow.
- Consistency: the same number on your website, Google Business Profile and packaging, using a click-to-chat link.
How does verification relate to scams and impersonation?
Fraudsters sometimes impersonate brands on WhatsApp. Whether or not you have the badge, tell customers on your website which number is official, never ask for OTPs or passwords in chat, and say so in your automated messages. Our agents' stop rules include a hard rule never to request sensitive credentials.
How do we apply this in client work?
Everything on this page feeds into how we run pilots. We start with a consultation to understand the process and the people involved, then write a one-page scope: the trigger, inputs, steps, outputs, a success measure and a stop rule that says what the agent may do alone, what needs approval and when it must hand over. We build inside the tools you already use, test on real or realistic cases including awkward ones, and review the results with your team before anyone talks about expanding.
We keep a few habits on every project: we never publish invented results, we label examples as illustrations, we list third-party costs separately, and we say so plainly when something isn't worth automating yet. If that sounds like the kind of partner you want, read the pilot process or message us on WhatsApp.
What should you prepare before talking to us?
You don't need a technical brief. A useful first conversation needs only a few things, and gathering them is valuable even if you never work with us:
- The process in plain words: what triggers it, who does what, and where it usually goes wrong.
- Rough volumes: how many messages, orders, tickets or invoices per week. A one-week tally is enough.
- Your tools: WhatsApp app or API, CRM, sheets, accounting or helpdesk software, including versions or plans where you know them.
- Three real examples: typical messages or cases, plus one awkward one, with personal details removed.
- What must never happen: the mistakes that would hurt most. These become the first lines of your stop rule.
- An owner: the person who will review the workflow once it runs.
Send these on WhatsApp or by email, or run the pilot scorecard first.
How does a pilot with us work?
Every engagement follows the same four steps. Consult: you walk us through the process, the tools and where it breaks. Pick the pilot: we choose one workflow and write down its inputs, outputs, tools, stop rule and success measure. Ship: we build it into the tools you already use and test it on real cases. Review: your team checks what the agent did and what it escalated, then decides whether to tune it, expand it or stop. Read the full pilot process.