What is the SEO bot team?
It's a team of 14 specialised AI bots that work on SEO tasks for the owner's own taxi booking website, a site with more than 2,200 route and city pages (for example city-to-city routes). Instead of one general "SEO AI", each bot has a narrow job and works from a shared task board on a schedule. A team-lead bot coordinates.
This runs on our own business, not a client's. It's live and still being tuned, and we make no claims about rankings or traffic.Which 14 bots are in the team?
- Team lead: plans the week, assigns tasks on the board, checks completed work and compiles the daily report.
- Rank tracking: tracks positions for target keywords and flags notable movements.
- Search Console: reviews queries, impressions, coverage and indexing issues.
- GA4: reviews traffic, engagement and conversions by page and source.
- On-page and schema: checks titles, meta descriptions, headings and structured data.
- Internal linking: finds orphan pages and proposes relevant links between route pages.
- Backlinks: monitors the link profile and identifies outreach opportunities. Outreach itself is done by a person.
- Local SEO and GBP: checks Google Business Profile consistency and local signals.
- AEO/GEO: works on answer-engine and generative-engine optimisation, so content is clear and quotable for AI assistants and AI-generated search answers.
- Technical indexing: crawls for errors, redirects, canonicals and sitemap issues.
- Page uniqueness: checks that templated route pages aren't near-duplicates, and proposes genuinely distinct content.
- Google Ads: reviews search terms and landing-page alignment with organic work.
- Facebook Ads: reviews campaign and creative performance signals.
- GMB: drafts Google Business Profile posts and checks reviews and Q&A.
Why does a site with 2,200+ route pages need this?
Large templated sites have a specific risk: thousands of similar pages that search engines may treat as thin or duplicate. Keeping each page unique and useful, well linked, correctly indexed and accurate (prices, routes) is more work than a person can review by hand every week. That's exactly the kind of repetitive, rule-based checking where bots help, with a person deciding what changes go live.
How does the shared task board work?
Every task, such as "fix the missing meta description on route X" or "propose internal links for new pages", is a card on a shared board with an owner bot, a status and notes. Bots pick up tasks on a schedule, record what they did, and hand anything outside their rules to the team lead or the owner. This keeps 14 bots from tripping over each other and gives a single place to see what's happening.
How are changes to WordPress kept safe?
- Backups before edits: the bots edit WordPress only after a backup is taken.
- Change log: every edit is recorded: what changed, on which page, why and by which bot.
- Scoped permissions: bots can change content fields they're responsible for, not site settings or plugins.
- Rollback: any change can be reverted from the backup and change log.
What is the SEO bot team's stop rule?
- Alone: monitoring, crawling, reporting, drafting proposals, and routine on-page fixes within agreed rules (for example missing meta descriptions or broken internal links), always after a backup.
- With approval: bulk changes across many pages, new content sections, changes to prices shown on pages, and anything in ads that affects spend.
- Hard stops: deleting pages, changing redirects or site-wide settings, installing plugins, outreach to third parties and spending money.
- Handover: the team lead raises it in the daily report with context and a recommendation.
What does the daily Telegram report and dashboard show?
Every day the team lead sends a Telegram summary covering tasks completed, issues found, changes made (linked to the change log), items waiting for approval and anomalies worth attention. A live dashboard shows the board, recent changes and key metrics from Search Console and GA4, so the owner can check status any time without asking.
Can you build an SEO bot team for my business?
Yes, scoped to your site and with your approval rules. We'd usually start small with two or three bots (for example technical indexing, on-page checks and a daily report) rather than all 14. See AI agents with a stop rule.
What should you prepare before talking to us?
You don't need a technical brief. A useful first conversation needs only a few things, and gathering them is valuable even if you never work with us:
- The process in plain words: what triggers it, who does what, and where it usually goes wrong.
- Rough volumes: how many messages, orders, tickets or invoices per week. A one-week tally is enough.
- Your tools: WhatsApp app or API, CRM, sheets, accounting or helpdesk software, including versions or plans where you know them.
- Three real examples: typical messages or cases, plus one awkward one, with personal details removed.
- What must never happen: the mistakes that would hurt most. These become the first lines of your stop rule.
- An owner: the person who will review the workflow once it runs.
Send these on WhatsApp or by email, or run the pilot scorecard first.
How does a pilot with us work?
Every engagement follows the same four steps. Consult: you walk us through the process, the tools and where it breaks. Pick the pilot: we choose one workflow and write down its inputs, outputs, tools, stop rule and success measure. Ship: we build it into the tools you already use and test it on real cases. Review: your team checks what the agent did and what it escalated, then decides whether to tune it, expand it or stop. Read the full pilot process.