WhatsApp Business Platform pricing for India, cheat sheet (from 1 October 2026)
Automation Agency Bots · automationagencybots.com
Figures below are as listed on AiSensy's public pricing page, checked October 2026. Always confirm with Meta's official rate card and your own provider; providers may add margins.

- Marketing message: Rs 1.09 per message
- Utility message: Rs 0.145 per message (also charged inside the 24-hour window)
- Authentication message: Rs 0.145 per message
- Service message: 1,000 free per WhatsApp Business number per month, then Rs 0.145 each
- Free: all incoming customer messages; messages in the 72-hour free entry window from Click-to-WhatsApp ads

Design tips: answer in one message; use buttons/lists; send status updates as utility templates; route complex cases to a person early; review per-category usage monthly.
Full guide: https://automationagencybots.com/guides/whatsapp-pricing-change-october-2026/